Motor sports valley, the centre of British Motorsports. The centre of motor sport in England, where approximately 75% of the machines for international races such as F1 and WRC are manufactured, has the long history and tradition of car racing, namely the centre of motor sport for the entire world. In this area where 3000 motor sport companies exist there is a constructer who is familiar with various category of motor sport and possesses top-level organizing ability and high quality techniques. The constructer is PRODRIVE (Prodrive Automotive Technology Limited). Racing carried out on circuits for BTCC (British Touring Car Championship). WRC (World Rally Championship) carried out on all types of road surfaces around the world. PRODRIVE has become champion for both categories which differ completely. Winning the championship in both race and rally activity, proves that it is a constructor who has technical abilities matched by no other and the leading figure worldwide. he technical abilities are utilized in research and development by the requests from various car manufacturers and machine makers as well as motor sports activity. Producing in total is carried out by considering a car as a whole and not just as parts. This philosophy directly coincides with Bridgestone FVS. This naturally led to Prodrive and Bridgestone forming a partnership, Prodrive-Japan. By working with Prodrive's technical background and Bridgestone's production resources, new products have been released at the highest level of quality. Keeping in mind the joy of driving and the pride of its racing heritage, Prodrive-Japan will continue to push its name to the forefront. Once a thriving castletown, today Banbury, Oxfordshire is a beautiful town with more than 1600 years of history. This is where PRODRIVE is based. It all began back in 1984 when 1981 WRC champion co-driver David Richards (Ari Vatanen as driver) established a small workshop with partner Ian Parry. PRODRIVE may have only started with a modest complement of four employees, but within several years, the company enhanced its technical expertise and race know-how to capture titles in the WRC and BTCC. Today, it represents world-class factory teams. This technical development knowledge drawn from years of competing in circuit racing and rallying, is now being felt not only in the motorsport world, but by the entire automotive industry. Centred around its motorsports background, PRODRIVE wields considerable clout in most facets of the industry starting with its research and development of engines, transmissions, chassis and electronics. It also acts as an influential consultant to some of the world's major manufacturers in addition to producing and selling its own original street-legal parts and race cars.